THE STORY HOUSE
Address: 36 East 22nd Street
Developer: Manhattan Skyline Management
Landlord/Management: Manhattan Skyline Management
Years Worked: 2011 - 2013
Units: 8
REAL ESTATE ADVISORY, SALES & MARKETING
ABOUT
BLOOMSTONE GROUP IS A NEW YORK CITY-BASED REAL ESTATE ADVISORY FIRM SERVING LEADING DEVELOPERS, OWNERS, INSTITUTIONAL INVESTORS, AND FAMILY OFFICES. Our broad range of specialized services focuses on the PRE-development, marketing, sales, and leasing of multifamily residential rental and condominium properties.
We draw on 25 years of experience to help our clients maximize ROI in New York City’s ultra-competitive marketplace.
CAROLE BLOOM
FOUNDER & PRESIDENT
Over the past 25 years, Bloomstone Group founder and president Carole Bloom has sold and leased in excess of $2 billion in residential properties and directed the leasing of more than 30,000 rental units in New York City. She has provided expert advisory services, both on staff and as a consultant, to some of New York City’s most respected and accomplished real estate companies and brokerages.
Carole is a Licensed Real Estate Broker in the State of New York, broker of record for many projects, and maintains excellent working relationships with leading Manhattan brokerages. She began her real estate career at the Related Companies in 1992, where she held senior positions in both the Rentals and Sales Divisions. Carole is a member of The Real Estate Board of New York and AIPAC Real Estate.
SERVICES
BLOOMSTONE GROUP HELPS RESIDENTIAL CONDOMINIUMS SELL OUT AT HIGHER PPSF IN FASTER TIMEFRAMES AND OPTIMIZES OUTCOMES THROUGHOUT THE LIFE-CYCLE OF EACH PROPERTY
PRE-DEVELOPMENT & DEVELOPMENT
- Site Acquisition Financial Analysis
- Third-Party Consultant Oversight
- Unit mix, floor plans, and design features
- Amenity space design and programming
- Selection and management of interior designers
MARKETING & BRANDING
- Positioning Strategy
- Marketing Strategy
- Collateral
- Special Events
CONDO SALES
- Pricing Schedule
- Inventory Strategy
- Sales Team Management
RESIDENTIAL LEASING
- Initial Pricing Strategy
- Ongoing Pricing Optimization
- Leasing Team Management
- Third-Party Brokerage Oversight
REPOSITIONING OF EXISTING RENTAL PROPERTIES
- Recommend targeted renovations and upgrades with strong ROI potential
- Develop pricing strategy for vacancies and renewals
- Refresh Marketing & Branding
- Direct the leasing team
direction of sales & leasing teams
- Hiring
- Creation of optimal compensation structures
- Progress / Outcome reporting
SERVICES FOR INTERNATIONAL BUYERS
- Acquisition of private residences and investment properties
- Oversee rental, management, and maintenance of investment properties
BLOOMSTONE GROUP’S STRATEGIES AND RECOMMENDATIONS ARE SUPPORTED BY IN-DEPTH MARKET RESEARCH PLUS DECADES OF HANDS-ON EXPERIENCE
FEATURED PROJECTS
HENRY HALL
WATERMARK LIC
THE APTHORP
ELEVENTH & THIRD
200 WEST 72ND STREET
LOVE LANE MEWS
55 THOMPSON
THE PIERREPONT
180 FRANKLIN
111 Willoughby Street
A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS
CONDO PORTFOLIO
RENTAL PORTFOLIO
PRESS
CLIENTS
AVALONBAY
BEDROCK REAL ESTATE PARTNERS
BROWN HARRIS STEVENS PROJECT MARKETING
DURST FETNER RESIDENTIAL
FETNER PROPERTIES
GOTHAM ORGANIZATION
IMPERIAL COMPANIES
JONATHAN ROSE
MANHATTAN SKYLINE CORPORATION
MUSS DEVELOPMENT
PHILIPS INTERNATIONAL
PRINCIPAL FINANCIAL GROUP
SHORENSTEIN PROPERTIES
THE ZUCKER ORGANIZATION
TWINING PROPERTIES
A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS
