REAL ESTATE ADVISORY, SALES & MARKETING
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ABOUT
BLOOMSTONE GROUP IS A NEW YORK CITY-BASED REAL ESTATE ADVISORY FIRM SERVING LEADING DEVELOPERS, OWNERS, INSTITUTIONAL INVESTORS, AND FAMILY OFFICES. Our broad range of specialized services focuses on the PRE-development, marketing, sales, and leasing of multifamily residential rental and condominium properties.
We draw on 25 years of experience to help our clients maximize ROI in New York City’s ultra-competitive marketplace.
CAROLE BLOOM
FOUNDER & PRESIDENT
Over the past 25 years, Bloomstone Group founder and president Carole Bloom has sold and leased in excess of $2 billion in residential properties and directed the leasing of more than 30,000 rental units in New York City. She has provided expert advisory services, both on staff and as a consultant, to some of New York City’s most respected and accomplished real estate companies and brokerages.
Carole is a Licensed Real Estate Broker in the State of New York, broker of record for many projects, and maintains excellent working relationships with leading Manhattan brokerages. She began her real estate career at the Related Companies in 1992, where she held senior positions in both the Rentals and Sales Divisions. Carole is a member of The Real Estate Board of New York and AIPAC Real Estate.
SERVICES
BLOOMSTONE GROUP HELPS RESIDENTIAL CONDOMINIUMS SELL OUT AT HIGHER PPSF IN FASTER TIMEFRAMES AND OPTIMIZES OUTCOMES THROUGHOUT THE LIFE-CYCLE OF EACH PROPERTY
PRE-DEVELOPMENT & DEVELOPMENT
- Site Acquisition Financial Analysis
- Third-Party Consultant Oversight
- Unit mix, floor plans, and design features
- Amenity space design and programming
- Selection and management of interior designers
MARKETING & BRANDING
- Positioning Strategy
- Marketing Strategy
- Collateral
- Special Events
CONDO SALES
- Pricing Schedule
- Inventory Strategy
- Sales Team Management
RESIDENTIAL LEASING
- Initial Pricing Strategy
- Ongoing Pricing Optimization
- Leasing Team Management
- Third-Party Brokerage Oversight
REPOSITIONING OF EXISTING RENTAL PROPERTIES
- Recommend targeted renovations and upgrades with strong ROI potential
- Develop pricing strategy for vacancies and renewals
- Refresh Marketing & Branding
- Direct the leasing team
direction of sales & leasing teams
- Hiring
- Creation of optimal compensation structures
- Progress / Outcome reporting
SERVICES FOR INTERNATIONAL BUYERS
- Acquisition of private residences and investment properties
- Oversee rental, management, and maintenance of investment properties
BLOOMSTONE GROUP’S STRATEGIES AND RECOMMENDATIONS ARE SUPPORTED BY IN-DEPTH MARKET RESEARCH PLUS DECADES OF HANDS-ON EXPERIENCE
FEATURED PROJECTS
HENRY HALL
WATERMARK LIC
THE APTHORP
ELEVENTH & THIRD
200 WEST 72ND STREET
LOVE LANE MEWS
55 THOMPSON
THE PIERREPONT
180 FRANKLIN
111 Willoughby Street
A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS
CONDO PORTFOLIO
THE APTHORP
Address: 390 West End Avenue
Developer: Apthorp Associates
Landlord/Management:
Broadwall Associates LLC
Years Worked: 2008 – Present
Units: 154
LOVE LANE MEWS
Address: 9 College Place
Developer: Manhattan Skyline Management
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2011 – 2013
Units: 38
THE STORY HOUSE
Address: 36 East 22nd Street
Developer: Manhattan Skyline Management
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2011 – 2013
Units: 8
ONE MUSEUM MILE
Address: 1280 Fifth Avenue
Developer: Brickman
Landlord/Management: Brickman
Years Worked: 2008 – 2009
Units: 114
1212 FIFTH AVENUE
Address: 1212 Fifth Avenue
Developer: Durst Fetner
Landlord/Management: Durst Fetner
Years Worked: 2008 – 2009
Units: 53
THE BROMPTON
Address: 205 East 85th Street
Developer: Related
Landlord/Management: Related
Years Worked: 2007 – 2008
Units: 165
RIVERWALK PLACE
Address: 455 Main Street
Developer: Related
Landlord/Management: Related
Years Worked: 2007 – 2008
Units: 218
RIVERWALK COURT
Address: 415 Main Street
Developer: Related
Landlord/Management: Related
Years Worked: 2006-2008
Units: 123
RENTAL PORTFOLIO
180 FRANKLIN AVENUE
Address: 180 Franklin Avenue
Developer: Adam America Real Estate
and The Horizon Group
Landlord/Management: Muss
Years Worked: 2018 – Present
Units: 118
HENRY HALL
Address: 515 West 38th Street
Developer: Imperial Companies
Landlord/Management:
Greystar
Years Worked: 2016 – 2018
Units: 225
THE CHESAPEAKE
Address: 345 East 94th Street
Developer: Fetner Properties Inc
Landlord/Management:
Fetner Properties Inc
Years Worked: 2014 – 2015
Units: 225
11TH AND 3RD AVENUE
Address: 200 East 11th Street
Developer: Benchmark Real Estate Group
Landlord/Management:
Shorenstein / Greystar
Years Worked: 2017 – 2018
Units: 53
THE EPIC
Address: 125 West 31st Street
Developer: Fetner Properties Inc
Landlord/Management:
Fetner Properties Inc
Years Worked: 2014 – 2016
Units: 458
THE HELENA
Address: 601 West 57th Street
Developer: The Durst Organization
Landlord/Management:
The Durst Organization
Years Worked: 2014 – 2015
Units: 597
WATERMARK LIC
Address: 27-19 44th Drive
Developer: Twining Properties
Landlord/Management:
Greystar
Years Worked: 2016 – 2018
Units: 168
THE VICTORY
Address: 561 Tenth Avenue
Developer: Fetner Properties Inc
Landlord/Management:
Fetner Properties Inc
Years Worked: 2014 – 2016
Units: 420
DANSAR
Address: 34 East 22nd Street
Developer: Manhattan Skyline Management
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2012 – 2014
Units: 8
DALABAR
Address: 127 East 34th Street
Developer: Manhattan Skyline Management
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2012 – 2014
Units: 5
55 THOMPSON
Address: 55 Thompson
Developer: The Related Companies
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2011 – 2014
Units: 38
THE CORNER
Address: 200 West 72nd Street
Developer: Gotham Development
Landlord/Management:
Pinnacle Living
Years Worked: 2010
Units: 196
WEST RIVER HOUSE
Address: 424 West End Avenue
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 230
THE VILLAGER
Address: 450 6th Avenue
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 34
THE MURRAY HILL
Address: 115 East 34th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 195
THE LEFT BANK
Address: 775 West 15th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 108
SOHO COURT
Address: 301 Elizabeth Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 193
SARANAC
Address: 95 Worth Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 147
MURRAY HILL MANOR
Address:166 East 34th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 218
HABITAT
Address: 154 East 29th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 145
CLARIDGE’S
Address: 101 West 55th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years Worked: 2010 – 2014
Units: 18
CHELSEA PLACE
Address: 363 West 30th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years worked: 2010 – 2014
Units: 77
CD280
Address: 280 East 2nd Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years worked: 2010-2014
Units: 102
MANHATTAN EAST
Address: 213 – 225 East 66th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years worked: 2010 – 2014
Units: 250
SULLIVAN MEWS
Address: 107-119 Sullivan Street
Developer: Manhattan Skyline Management
Landlord/Management:
Manhattan Skyline Management
Years worked: 2010 – 2014
Units: 37
205 EAST 59TH STREET
Address: 205 East 59th Street
Developer: The Zucker Organization
Landlord/Management:
Manhattan Skyline Management
Years worked: 2010 – 2014
Units: 42
ONE CARNEGIE HILL
Address: 215 East 96th Street
Developer: Related
Landlord/Management: Related
Years Worked: 2005 – 2007
Units: 261
TRIBECA GREEN
Address: 325 North End Avenue
Developer: Related
Landlord/Management: Related
Years Worked: 2004 – 2007
Units: 250
THE WESTPORT
Address: 500 West 56th Street
Developer: Related
Landlord/Management: Related
Years Worked: 2003 – 2007
Units: 290
THE TATE
Address: 535 West 23rd Street
Developer: Related
Landlord/Management: Related
Years Worked: 2002 – 2007
Units: 313
THE SIERRA
Address: 130 15th Street
Developer: Related
Landlord/Management: Related
Years Worked: 2002 – 2007
Units: 170
THE PARAMOUNT
Address: 380 Mission Street, San Francisco
Developer: Related
Landlord/Management: Related
Years Worked: 2001 – 2007
Units: 380
THE WESTMINSTER
Address: 180 West 20th Street
Developer: Related
Landlord/Management: Related
Years Worked: 2001 – 2007
Units: 225
THE LYRIC
Address: 255 West 94th Street
Developer: Related
Landlord/Management: Related
Years Worked: 1999 – 2007
Units: 285
TRIBECA PARK
Address: 200 Chambers Street
Developer: Related
Landlord/Management: Related
Years Worked: 1998 – 2007
Units: 315
THE SAGAMORE
Address: 189 West 89th Street
Developer: Related
Landlord/Management: Related
Years Worked: 1998 – 2007
Units: 280
THE VENTURA
Address: 240 East 96th Street
Developer: The Related Companies
Landlord/Management:
The Related Companies
Years Worked: 1997 – 2007
Units: 240
THE STRATHMORE
Address: 400 East 84th Street
Developer: Related
Landlord/Management: Related
Years Worked: 1997 – 2007
Units: 180
TRIBECA TOWER
Address: 105 Duane Street
Developer: Related
Landlord/Management: Related
Years Worked: 1993 – 2007
Units: 360
THE MONTEREY
Address: 175 East 96th Street
Developer: Related
Landlord/Management: Related
Years Worked: 1992 – 2007
Units: 422
PRESS
CLIENTS
AVALONBAY
BEDROCK REAL ESTATE PARTNERS
BROWN HARRIS STEVENS PROJECT MARKETING
DURST FETNER RESIDENTIAL
FETNER PROPERTIES
GOTHAM ORGANIZATION
IMPERIAL COMPANIES
JONATHAN ROSE
MANHATTAN SKYLINE CORPORATION
MUSS DEVELOPMENT
PHILIPS INTERNATIONAL
PRINCIPAL FINANCIAL GROUP
SHORENSTEIN PROPERTIES
THE ZUCKER ORGANIZATION
TWINING PROPERTIES
A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS
