REAL ESTATE ADVISORY, SALES & MARKETING

ABOUT

BLOOMSTONE GROUP IS A NEW YORK CITY-BASED REAL ESTATE ADVISORY FIRM SERVING LEADING DEVELOPERS, OWNERS, INSTITUTIONAL INVESTORS, AND FAMILY OFFICES. Our broad range of specialized services focuses on the PRE-development, marketing, sales, and leasing of multifamily residential rental and condominium properties.

We draw on 25 years of experience to help our clients maximize ROI in New York City’s ultra-competitive marketplace.

CAROLE BLOOM

FOUNDER & PRESIDENT

Over the past 25 years, Bloomstone Group founder and president Carole Bloom has sold and leased in excess of $2 billion in residential properties and directed the leasing of more than 30,000 rental units in New York City. She has provided expert advisory services, both on staff and as a consultant, to some of New York City’s most respected and accomplished real estate companies and brokerages.

Carole is a Licensed Real Estate Broker in the State of New York, broker of record for many projects, and maintains excellent working relationships with leading Manhattan brokerages. She began her real estate career at the Related Companies in 1992, where she held senior positions in both the Rentals and Sales Divisions. Carole is a member of The Real Estate Board of New York and AIPAC Real Estate.

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SERVICES

BLOOMSTONE GROUP HELPS RESIDENTIAL CONDOMINIUMS  SELL OUT AT HIGHER PPSF IN FASTER TIMEFRAMES AND OPTIMIZES OUTCOMES THROUGHOUT THE LIFE-CYCLE OF EACH PROPERTY

PRE-DEVELOPMENT & DEVELOPMENT

  • Site Acquisition Financial Analysis
  • Third-Party Consultant Oversight
  • Unit mix, floor plans, and design features
  • Amenity space design and programming
  • Selection and management of interior designers

MARKETING & BRANDING

  • Positioning Strategy
  • Marketing Strategy
  • Collateral
  • Special Events

CONDO SALES

  • Pricing Schedule
  • Inventory Strategy
  • Sales Team Management

RESIDENTIAL LEASING

  • Initial Pricing Strategy
  • Ongoing Pricing Optimization
  • Leasing Team Management
  • Third-Party Brokerage Oversight

REPOSITIONING OF EXISTING RENTAL PROPERTIES

  • Recommend targeted renovations and upgrades with strong ROI potential
  • Develop pricing strategy for vacancies and renewals
  • Refresh Marketing & Branding
  • Direct the leasing team

direction of sales & leasing teams

  • Hiring
  • Creation of optimal compensation structures
  • Progress / Outcome reporting

SERVICES FOR INTERNATIONAL BUYERS

  • Acquisition of private residences and investment properties
  • Oversee rental, management, and maintenance of investment properties

BLOOMSTONE GROUP’S STRATEGIES AND RECOMMENDATIONS ARE SUPPORTED BY IN-DEPTH MARKET RESEARCH PLUS DECADES OF HANDS-ON EXPERIENCE

FEATURED PROJECTS

HENRY HALL

WATERMARK LIC

THE APTHORP

ELEVENTH & THIRD

200 WEST 72ND STREET

LOVE LANE MEWS

55 THOMPSON

THE PIERREPONT

180 FRANKLIN

A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS

CONDO PORTFOLIO

THE STORY HOUSE

Address:  36 East 22nd Street 
Developer:  Manhattan Skyline Management 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2011 - 2013 
Units:  8

THE APTHORP

Address:  390 West End Avenue 
Developer:  Apthorp Associates 
Landlord/Management:  Broadwall Associates LLC 
Years Worked:  2008 - Present 
Units:  154

ONE MUSEUM MILE

Address:  1280 Fifth Avenue 
Developer:  Brickman 
Landlord/Management:  Brickman 
Years Worked:  2008 - 2009 
Units:  114

1212 FIFTH AVENUE

Address:  1212 Fifth Avenue 
Developer:  Durst Fetner 
Landlord/Management:  Durst Fetner 
Years Worked:  2008 - 2009 
Units:  53

THE BROMPTON

Address:  205 East 85th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2007 - 2008 
Units:  165

RIVERWALK PLACE

Address:  455 Main Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2007 - 2008 
Units:  218

RIVERWALK COURT

Address:  415 Main Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2006 - 2008 
Units:  123

RENTAL PORTFOLIO

11TH AND 3RD AVENUE

Address:  200 East 11th Street 
Developer:  Benchmark Real Estate Group 
Landlord/Management:  Shorenstein / Greystar 
Years Worked:  2017 - 2018 
Units:  53

WATERMARK LIC

Address:  27-19 44th Drive 
Developer:  Twining Properties 
Landlord/Management:  Greystar 
Years Worked:  2016 - 2018 
Units:  168

HENRY HALL

Address:  515 West 38th Street 
Developer:  Imperial Companies 
Landlord/Management:  Greystar 
Years Worked:  2016 - 2018 
Units:  225

THE EPIC

Address:  125 West 31st Street 
Developer:  Fetner Properties Inc 
Landlord/Management:  Fetner Properties Inc 
Years Worked:  2014 - 2016 
Units:  458

THE VICTORY

Address:  561 Tenth Avenue 
Developer:  Fetner Properties Inc 
Landlord/Management:  Fetner Properties Inc 
Years Worked:  2014 - 2016 
Units:  420

THE CHESAPEAKE

Address:  345 East 94th Street 
Developer:  Fetner Properties Inc 
Landlord/Management:  Fetner Properties Inc 
Years Worked:  2014 - 2015 
Units:  225

THE HELENA

Address:  601 West 57th Street 
Developer:  The Durst Organization 
Landlord/Management:  The Durst Organization 
Years Worked:  2014 - 2015 
Units:  597

DANSAR

Address:  34 East 22nd Street 
Developer:  Manhattan Skyline Management 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2012 - 2014 
Units:  8

DALABAR

Address:  127 East 34th Street 
Developer:  Manhattan Skyline Management 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2012 - 2014 
Units:  5

55 THOMPSON

Address:  55 Thompson 
Developer:  The Related Companies 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2011 - 2014 
Units:  38

WEST RIVER HOUSE

Address:  424 West End Avenue 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  230

THE VILLAGER

Address:  450 6th Avenue 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  34

THE MURRAY HILL

Address:  115 East 34th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  195

THE LEFT BANK

Address:  775 West 15th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  108

SOHO COURT

Address:  301 Elizabeth Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  193

SARANAC

Address:  95 Worth Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  147

MURRAY HILL MANOR

Address:  166 East 34th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  218

HABITAT

Address:  154 East 29th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  145

CLARIDGE’S

Address:  101 West 55th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  18

CHELSEA PLACE

Address:  363 West 30th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  77

CD280

Address:  280 East 2nd Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  102

MANHATTAN EAST

Address:  213 – 225 East 66th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  250

SULLIVAN MEWS

Address:  107-119 Sullivan Street 
Developer:  Manhattan Skyline Management 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  37

205 EAST 59TH STREET

Address:  205 East 59th Street 
Developer:  The Zucker Organization 
Landlord/Management:  Manhattan Skyline Management 
Years Worked:  2010 - 2014 
Units:  42

THE CORNER

Address:  200 West 72nd Street 
Developer:  Gotham Development 
Landlord/Management:  Pinnacle Living 
Years Worked:  2010 
Units:  196

ONE CARNEGIE HILL

Address:  215 East 96th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2005 - 2007 
Units:  261

TRIBECA GREEN

Address:  325 North End Avenue 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2004 - 2007 
Units:  250

THE WESTPORT

Address:  500 West 56th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2003 - 2007 
Units:  290

THE TATE

Address:  535 West 23rd Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2002 - 2007 
Units:  313

THE SIERRA

Address:  130 15th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2002 - 2007 
Units:  170

THE PARAMOUNT

Address:  380 Mission Street, San Francisco 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2001 - 2007 
Units:  380

THE WESTMINSTER

Address:  180 West 20th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  2001 - 2007 
Units:  225

THE LYRIC

Address:  255 West 94th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1999 - 2007 
Units:  285

TRIBECA PARK

Address:  200 Chambers Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1998 - 2007 
Units:  315

THE SAGAMORE

Address:  189 West 89th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1998 - 2007 
Units:  280

THE VENTURA

Address:  240 East 96th Street 
Developer:  The Related Companies 
Landlord/Management:  The Related Companies 
Years Worked:  1997 - 2007 
Units:  240

THE STRATHMORE

Address:  400 East 84th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1997 - 2007 
Units:  180

TRIBECA TOWER

Address:  105 Duane Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1993 - 2007 
Units:  360

THE MONTEREY

Address:  175 East 96th Street 
Developer:  Related 
Landlord/Management:  Related 
Years Worked:  1992 - 2007 
Units:  422

PRESS

  • Now in Your Building: On-Demand Exercise Classes
    July 26, 2019
  • Real Estate Weekly - Veteran executive finds new business in full Bloom
    July 27, 2018
  • FROM HIGH C’s TO HIGH RISES
    May 1, 2018
  • FIRST WATERMARK BRANDED APARTMENT BUILDING LAUNCHES LEASING IN LONG ISLAND CITY
    August 14, 2017
  • IMPERIAL COMPANIES UNVEILS HENRY HALL - BRINGING THE BOUTIQUE HOTEL EXPERIENCE TO THE RESIDENTIAL MARKETPLACE
    June 5, 2017
  • REAL ESTATE EXECUTIVE CAROLE BLOOM LAUNCHES FULL-SERVICE NEW DEVELOPMENT MARKETING FIRM – BLOOMSTONE GROUP
    May 14, 2017

CLIENTS

AVALONBAY BEDROCK REAL ESTATE PARTNERS BROWN HARRIS STEVENS PROJECT MARKETING DURST FETNER RESIDENTIAL FETNER PROPERTIES GOTHAM ORGANIZATION IMPERIAL COMPANIES JONATHAN ROSE MANHATTAN SKYLINE CORPORATION MUSS DEVELOPMENT PHILIPS INTERNATIONAL PRINCIPAL FINANCIAL GROUP SHORENSTEIN PROPERTIES THE ZUCKER ORGANIZATION TWINING PROPERTIES

A PROVEN TRACK RECORD OF SUCCESS WITH NEW YORK CITY’S HIGHEST PROFILE MULTIFAMILY PROPERTIES & LEADING REAL ESTATE DEVELOPERS

CONTACT

* REQUIRED FIELDS